The Company Vivid Entertainment, which specializes in the production of pornographic films, has apostropher manufacturer HTC on behalf of its latest smartphone. HTC named Vivid, the production company is concerned that is confusing to the public.
"This creates a false impression, Vivid Entertainment says in a letter to HTC, suggesting that your company and its products are affiliated, connected or associated with Vivid Entertainment." In this letter, the production company of the manufacturer threatens legal action if it did not change the name of the phone before 21 November.
The Vivid, which has always made its entry in the U.S., could well happen in a completely different name in the days ahead. While it seems unlikely that consumers have come to confuse a smartphone with a company producing porn, Vivid Entertainment, however, seeks to defend its means of distribution, since the company also provides content on smartphones. HTC has not yet commented on the matter.
"This creates a false impression, Vivid Entertainment says in a letter to HTC, suggesting that your company and its products are affiliated, connected or associated with Vivid Entertainment." In this letter, the production company of the manufacturer threatens legal action if it did not change the name of the phone before 21 November.
The Vivid, which has always made its entry in the U.S., could well happen in a completely different name in the days ahead. While it seems unlikely that consumers have come to confuse a smartphone with a company producing porn, Vivid Entertainment, however, seeks to defend its means of distribution, since the company also provides content on smartphones. HTC has not yet commented on the matter.
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