Youtube is launching a streaming music service!

Google goes on the attack on Spotify and Deezer by getting ready to launch a service for streaming music playback via its video sharing platform YouTube. It is the site of the new Fortune reports obtained from sources in the music industry and Google itself. This will be the second foray into the music engine after Google Play Music, which will buy and store songs and albums to listen on any platform: PC, Smartphone and Android tablet.

 This new service streaming music (to listen without downloading) will be based on the premium model: the free base with pubs imposed and paid via a subscription for additional options and not be forced to view ads. Google is already in talks with major players in the music industry. Some of them would try pay per advertising combined with the subscription. It will be interesting to see what comes out in the end because Google is well positioned to offer free testing with adsense ads, against a paid subscription via. Perhaps the future of the industry may have a combination of both options. According to Fortune, this Youtube Music could be launched before the end of the year. Note that Apple could also land on the niche in the foreseeable future.