Bing’s New “Hero Ads”

Microsoft is testing a giant advertising format for Bing Search Windows 8.1 Smart, smart search available with the operating system. Similarly Google is testing the big size banners on the results pages of the search engine. As part of a test that also takes place in the United States, Microsoft also sees great things for Bing Smart Search.

 Bing is the Smart Search inaugurated with Windows 8.1. It is through a unified search that allows a query to search for files, settings, applications of the device and on the web. In partnership with some advertisers in the U.S. including Land Rover, Jaguar, Radio Shack or Hertz, a huge advertisement appears in Smart Search Bing for web results.

For this format called Hero ads, Microsoft said it appears to research specific information to the partner brand. This is a pilot program for which comments are expected, including the user side. Microsoft talks about creating an “experience that works best for advertisers and users of Windows 8.1.”