Twitter Starts Testing the “Buy” Button for Purchases

Apart from being the real time emporium for photos, news, videos and 140-character snippet for thought, Twitter, the real time social network, is now moving towards becoming a virtual shopping mall for products.

Twitter at the start of the September did announce that they are planning to work on testing a “buy” button, which only can be embedded within a post, but also will allows user to purchase products with just few clicks.

Currently the site relies virtually on advertising for their income, but with this new feature Twitter can generate a new stream for revenue. Currently this feature is expected to be limited to the mobile version of Twitter and it is aiming at selling out only time sensitive or limited editions items like T-shirts and movie tickets.

Currently the e-commerce based on mobiles is highly competitive and the test is coming at a highly intensified state of the e-commerce world. Apple on the other hand also is expected to unveil their new iPhone which has phone-based payment feature (NFC). Twitter’s arch rival, Facebook, already started working on the buy button concept in their service in July.

Social network which includes Pinterest (visual book) consider e-commerce as a potential moneymaker. Even though none of these companies have been able to successfully introduce any new purchasing technology on wider scale; each of these companies has been working on making purchase an easier option from their respective sites. With many of the company’s marketing their products on Twitter and Facebook through messages, the online sales revenue is expected to be in billions of dollars. These companies not only promote their products but also provide user and external link to visit the respective site to make purchase.

Now these companies have taken shopping a step ahead and trying to offer the customers option wherein they can purchase product by clicking on the advertisement instantly. This will not only allow these sites to charge the user a transaction fee but also ensure that the user stays on their website.
In contrary to the previous attempts made by Twitter with e-commerce companies like Amazon, the users don’t need to send any public message with hash tag to buy anything, instead they can just click on the “buy” button to proceed with the transaction. Once the user clicks on the buy button, the service will prompt them to enter the delivery address and payment detail and ask them to confirm the transaction.

According to Nathan, who leads Twitter’s commerce efforts, they have given a website which help one to connect with the things that you adore. To make is more additive, add the transaction experience for the user. The testing of the buy button is expected to be restricted to small user group in America and will feature only 19 entities including musician etc. Even though the idea of certain types of products for sale was unclear, but they knew that anything that has a sense of urgency will be an attraction. It’s about offering user unique products.