Yahoo Replaces Google as Firefox's Default Search

Just from the coming December, Mozilla Firefox will utilize Yahoo search engine as a default, only in the United States on cell phone as well as desktop. On account of this five-year agreement, Yahoo will also start a new search experience in favor of the users of Firefox in the U.S. that would simultaneously make this Firefox to move away from Google.

Such a new kind search experience will provide a clear, fresh and immersive layout that reveals input from the Mozilla group. In Russia, Firefox will employ Yandex Search, while in China this will make use of Baidu as its default. On the other hand, Google, and a lot of other search engines like DuckDuckGo will stay as integral options.

Reasons for changing the partnership-

The Mozilla Company has long earned most of its funds by means of its joint venture with Google that has always been seen as default in Mozilla. In fact, in 2012, information known from a reliable source reveals that 88 percent of Firefox’s revenue came mainly from Google. The deal with Google was going to terminate this year, although, and it seem as either Yahoo has made an offer that Mozilla cannot reject or Google planned to walk away from the contract.

Opinion of Mozilla

CEO of Mozilla, Chris Beard stated that Google has been the default search engine of Firefox global since the year 2004. The renewal time of the deal is in this year, and hence Mozilla took it as a chance to assess its competitive approach and investigate the options. He even added that his company is really eager to work with Yahoo to get a new, expected search experience of Yahoo to the Firefox users in the particular country featuring the best of the Web, and to discover new modern search experience along with the content.

Statements from Yahoo

Similarly, CEO of Yahoo, Marissa Mayer recently perceived that she thinks that search is really a point of investment, prospect and development for the company. Such a joint venture aids to increase their success in search and even provides with an opportunity to serve closely along with Mozilla to get ways to create something more in search matter, communications as well as digital content.

Yahoo engine, in its present form, is supported by Microsoft Bing, certainly, although the company largely alters the results it obtains from Microsoft, in terms of design and in terms of status. There have long been gossips that Yahoo might end this agreement and return back its own particular search engine; however that appears improbable

This collaboration with Firefox will definitely provide Yahoo and even Microsoft a more powerful dominance in the search market. When Firefox usage has turned down over some of the previous years, this yet accounts for minimum 15percent of the browser market in the US. Yahoo at present possesses nearly 10 percent of the search engine of US market. To return back to the Google as default is only a matter of some seconds though some of the users want to go for the default.