Apple Buys British Music Data Startup

Recently, Apple has acquired Semetric, which is a British music data analytics start-up, as Apple is trying to boost the ability of iPhone for listening trends. This year, Semetric was launched as international beats music streaming service.

According to one person, who is familiar with transaction stated that this U.S. group has paid approx. $50 million for the startup company which is London-based and it has more than 40 employees and now most are working for Apple. But Apple’s officials have declined any comment on the specific deal of Semetric, which was closed at the end of 2014.

We all know that Semetric, is famous for its known brand Musicmetric and it was founded in 2008 to provide data on music streaming and downloads, it also provides data analysis about people’s choice and views about songs and artists through social media. Semetric has some well known clients, record labels and as well as digital music companies such as; Gracenote and Spotify.


This deal was first reported by Music Ally, which is one of the best digital music companies of London, as it includes MixCloud, Omnifone, Shazam and 7digital, the music recognition app, as stated on last week and raised more than 30 million in fresh funding, which make the valuation of British company more than $1 billion. Recently, acquisition of Semetric was attempted by Apple to establish its leadership in digital music that can add value in iTunes downloads that has started to flag over in 2014.

We all are aware about the fact that in May 2014, Beats Music was acquired by Apple in $ 3 billion acquisition deal of headphones maker Beats Electronics, which provides a subscription based streaming service. Apple is planning to bundle Beats Music into its own iOS operating system, so that millions of users can avail the benefit through iPhones and iPads and on the same time it can ramp up the pressure on Spotify, which is market leader in music streaming industry.

According to Alice Enders, who is working as music industry analyst in Enders Analysis stated that Apple is planning to merge Semetric’s data into Beats Music because they want to improve the song recommendations as well as positive connections with their fans. The more he added that its very invaluable analytics to understand that what people are listening and doing online.

This Semetric deal is the part of war race to become one of the strongest digital music company in industry by acquiring the expertise and as well as technology to optimize the way to deliver the best music service. Last year, Spotify was acquired. The Echo Nest, which is music analytics company in ht deal of $ 100 million.

The Echo Nest, is specializes in audio fingerprinting and listening a song to determine the different characteristics such as; the music is up-tempo or down beat or happy or motivated or sad whereas; the resulting data used to determine the song recommendations and to generate playlists. Apple officials declined any comment about that it would continue to supply Spotify or not.