Canon's Macro Lens has a Built in Ring Flash

First Macro Lens for EOS M Camera System

The first macro lens for the EOS M camera system, the EF-M 28, f/3.5 Macro IS STM, had been announced by Canon. There are two amazing things regarding Canon’s new EF-M 28mm f/3.5 Macro IS STM lens.

• It is an EF-M lens for the EOS M mirror less system and Canon has totally neglected EOS M, releasing only five lens when the system had been launched almost four years back, four slow zooms as well as a 22mm f/2 prime. The macro lens of 28mm is said to be the sixth though it has a trick up its sleeve which is not found anywhere in the extensive DSLR lens line-up of Canon. 
• It essentially has a pretty innovative design. Several of the macro photographers tend to opt for the relatively long focal lengths, in order not to disturb their subject. For stationary objects also, wider macro lenses seem to cast a shadow since one has to get too close. The EF-M 28mm though tends to get around that with a built-in mini ring flash which features two user-controllable `Macro Lites’. One could utilise both or one at a time and adjust the intensity of the lighting. Canon also mentioned that the lens’ tapered shape whenever extended tends to help to avoid shadows.

Eliminates Shadow/Darkness

The tiny MacroLite electronic flash units tend to curve around the front component of the lens, giving the effect of a ring flash, which helps in eliminating shadow and darkness from subjects. Users could also adjust the brightness and opt whether both units are illuminated together or individually.

The new lens is also said to be the first autofocus lens for exchangeable lens cameras which has the potential of focusing from infinity to life-size – 1x, in usual shooting and 1.2x enlargement in Super Macro mode. The other features comprise of the same Hybrid IS system that is found on the Canon EF 100mm f/2.8L Macro IS USM lens to lessen camera shake, a lead screw type STM stepping motor for the purpose of smooth as well as quiet focusing operation while taking videos and an angle of view just like a 45mm standard lens. This enables users to capture videos in near-silence.

Lightweight – 130 g/ Outdoor Trips

The EOS M cameras are lightweight, weighing just 130 g and easy to take it along on outdoor trips. Canon states that the biggest breakthrough of the EOS M is in Canon’s ability to contain an EOS System in a compact body with full compatibility with new and existing EF and EF-S lenses, (with adapters). EOS M is by far the most accessible EOS camera offering the same level of photographic brilliance of a DSLR.

Canon has informed that the new EF-M would be available in June this year from authorized vendors at a price of $299.99. Besides this Canon has also announced the Speedlite 600EX II-RT flash, which is compatible with the majority of EOS cameras. On using the standard AA batteries it tends to increase continuous flash rate by around 1.1 to 1.5 times and up to two times on using the latest Compact Battery Pack CP-E4N.