Facebook Developing Camera App Similar to Snapchat

Facebook to come up with Stand-Alone Camera App

According to online source report, quoting people familiar with the matter, Facebook is coming up with a stand-alone camera app which will be like the disappearing photo app Snapchat, to upsurge user engagement and will encourage its 1.6 billion users to create and share photos and videos.The app which is being developed by the friend-sharing team of Facebook in London is said to be in its initial stage and may not come to completion, as per the report.

 Moreover, the newspaper has reported that the company is also said to be scheduling a feature which would enable user to record video through the app to start live streaming. The same had caused apprehension within Facebook, over increasingly passive behaviour on the social network of the user. Several of the users tend to check Facebook often or multiple times a day though few tend to share photos, video and update of status regarding their own lives.

Withdrawing the trend seems to be a growing priority within the company. Facebook spokeswoman had refrained from commenting on the product plans. She had mentioned that the overall level of sharing on Facebook had been strong and alike to levels in prior years. People familiar with the matter had stated that the camera-first format is focused in motivating users to create photos and videos.

Open to Personalized Feed/Articles

The flagship mobile app, in comparison, tends to open to a personalized feed or articles, status, updates and ads, which encourages users to use content, though not necessarily create it. The approach also tends to differ from Instagram image-sharing network of Facebook that had gained reputation as a place to post the best, most well-photographed pictures.

 Instagram tends to compel users to go through numerous steps before posting an image, inclusive of filters and it is not the first time that Facebook has built an app encouraging sharing. It had launched Slingshot, in June 2014, a Snapchat like app which enabled users to trade photos and videos, which disappeared after 24 hours.

It had earlier launched a photo-editing as well as sharing app known as Camera and none gained much traction among users which was later on dropped. The latest app would have a bit different features like the live-streaming mode. In the past year, the decline in sharing on Facebook has developed as a problem.

New Feature - `On This Day’

Technology news website – The Information had reported earlier this month that the original broadcast sharing on Facebook had dropped by 21% as of mid-2015 when compared with the earlier year.During the first quarter of 2016, 33% of Facebook users surveyed by market researcher GlobalWebIndex had informed that they had updated their profile status in the past month and 37% stated that they had uploaded or shared their own photos.

A year back, 44% had informed that they had updated their profile status in the past month and 46% stated that they had uploaded or shared their photos. The camera app just seems to be one way that Facebook intends tackling the issue.

 Facebook has also tried to re-engage users with a new feature known as `On This Day’ that permits users relive and share past posts. According to GlobalWebIndes, this together with similar features could have prompted more users to `like’ Facebook post. It also said that that in the first quarter of 2016, 82% of Facebook users had clicked `like’ at least once in the previous month up from 73% at the same period, a year earlier.