FRED: Unconfirmed Change in How Google Ranks Web Pages Is Freaking Some People Out

Google is the most widely used search engine on global level which is utilized by the users to search for almost anything. A better rank in the Google results search page means millions on visitors on the website. In simple words higher the rank the better chances are for businesses to put forward their products and services and at the same time generate more money. Page ranks on the search engine is a thing of great concern for the business as it the only way of getting found online in the most humble fashion.

Why SEO companies matter? 

This is basic reason behind the flourishing of the search engine optimization (SEO) service provider companies. These companies helped business in gaining traffic to their website through fetching better results in the search engines and most importantly on the Google using the White Hat techniques. The experts working at such firms are entrusted with the task of enhancing the online visibility as well as search engine visibility of the businesses which helps in gaining website traffic, attracting leads and increasing the brand awareness which ultimately results in growing the business revenue. Even a slightest change in the Google website ranking algorithm could wreak havoc in the online ranking of the business on global scale.

The update is called FRED

It is being speculated that Google has quietly launched the FRED update which basically focuses on the link quality. Most of the SEO experts relying on the link building practice which help in linking websites to other channels and in return guaranteed a huge surge of traffic to the website. With the FRED update Google is not looking at the number links built by the website but it is also accessing the quality of the links in order to give rank to the website in question. FRED isn’t a major update but it can seriously undermine or enhance the rank of the website of the search in a single go.

Rapid increase and decrease in the ranking is worrisome

Google has formally announced any changes in the website ranking algorithm though SEO communities suspect it has already begun and Google will make everyone aware in upcoming days. A number of SEO experts have stated that they are getting significant volatility and fluctuation in their automated tracking tools which essentially signify that an update has been made in the Google website ranking algorithm. Secondly not just the SEO experts even the webmasters are worried with rapid decline and increase in the website which clear indication that a Google update FRED has been made to the search engine without notice.

Those businesses that rely on the website for lead generation and branding will get to see change in their results within a short while of the change in the website ranking. It is better to talk with SEO consultant and get to the root of the cause which will help in making the necessary in the website to ensure you don’t keep on losing the customers and business with the dramatic change in the website rank.