Article: Augmented Reality on the Web, for Everyone

Google wants to bring augmented reality to browsers and web pages

Google seeks to bring augmented reality technology (AR) to a web platform in the name called 'Article'. On Monday, the company published advances in the performance of a 3D prototype in both mobile device browsers and desktop computers. The objective of this series of tests is to expand access to this technology and advance the development of browsers that in the future are enabled to support AR.

According to a publication on the official blog, millions of Android and iOS devices will be able to provide AR experiences from their browsers in the coming months. This means that to experience this technology a user would not need a specific application but with the browser open you can visualize digital objects pointing to real places through your cell phone. Through Google's 'Article', the user could access a page with AR contents and view them from their desktop computer, in the office or at home.

Until now to use a game or watch a content in augmented reality had to pass two assumptions: that we had an app pre-installed on our mobile or download a specific way to see it. We also have the disadvantage that not all AR experiences work the same, so we can easily install a few of them.

Google wants to break that barrier with a very good idea: to introduce this function in a web browser. In this way, all we need is to have a Chrome app, open a web page, click on a button and have the camera open so we can see the object in question. At the moment it is a project in development but as a proposal to make this technology more accessible it can be very successful.

Article, as Google has called it, is a 3D object viewer that will be integrated into the browser. When we see 'Article' we can interact with it and spin it, for example, to see how 'Article' looks on each side. This is not all, we will have a dedicated button in 'Article' to take us to the camera and we can place the model in question in front of our eyes.

So explain the Mountain View when we activate the option of augmented reality in 'Article' will take us to the camera and we will see a white ring where a few seconds later the object in question will appear. In the demo of 'Article' that they have shown in the blog it is seen that this function is very intuitive and easy to use.

For augmented reality it will be an important step because of the agility it will bring to use it without any intermediary in the form of additional application. In addition, with the quality they have today any Android phone is enough to offer a basic but satisfactory experience.

At the moment, the 'Article' is only a prototype and it seems that we will soon see it integrated into the browser that we use daily to visit web pages. What they have facilitated are the tools to encourage content developers to create their own objects and test Article's capabilities.