This is the latest version on how mobile developers can reach other media as well as mechanising sections in order to generate added revenue. Angry Birds developer Rovio has books, toys and many more things in its game franchise and has also been working on a feature film to be released in 2016.
While Imangi had previously released a board game similar to Temple Run, Angry Birds as well as Temple Run are examples of hit mobile games which no longer compete with top games on iOS and Android.
Though Clash of Clans and Candy Crush Saga generate millions of dollars from the purchases of in-app, Temple Run does not seem to be in the top hundred for downloads on iPhone.
On the contrary, Angry Birds and Temple Run have moved to capitalize on their brand favour and while Temple Run is not popular as it used to be earlier on Android and iPhone, the game has recently crossed a One Billion Downloads worldwide.
An Exhilarating Game - Cool/Fast Paced/Exciting
With this, many will recognize its logo when they see it on a retail shelf. The experience of playing the Temple Run is an exhilarating one, with formats and contents that are cool, fast paced as well as exciting as the game.
Sarah Bates, Egmont publishing director for licensed character books, stated saying that their `publishing offers a fantastic opportunity for fans to delve deeper into the world and characters of Temple Run’. Run for Your Life’s first two entries of the fiction series will debut in August.
The Run for Your Life, books come with `choose your own adventures’ that makes some sense for this property which format mimics to the gameplay by swiping right or left options of path in Temple Run proper.
The game is quite addictive where the player runs through an endless course of bricks and bridges, moving to the left or right by swiping the fingers and when faced with a wall one can swipe down to slide between the gaps.
When a large gap is envisaged in the bricks, one can swipe up to jump over it and the entire swiping and running takes place while other animals and monkeys keep chasing the player.
Activity Book in Print and Download - August
The U.K. and U.S would be getting a Temple Run activity book, both in print as well as an interactive download the same month.
Towards November, Egmont will do the follow up with two more entries in fiction series. Bates had commented saying that `they are thrilled that Temple Run would feature in the new `Download’ activity book range, having an already amazing response for their `Run for Your Life’, fiction series which is appropriate for children from seven years onward and that they could not think any further of a better format for the Temple Run game than putting the choices in the hands of the reader.
