Assuming that the practice of the bike is very often a matter of passion and that one is never so well served as by oneself, Steve Pritchard, owner of a small British company called Mo2or, had an excellent idea of integrating the bikers in the development process models that it plans to market it. The principle is simple: "The bikes are designed by pilots." Everyone can indeed come up with ideas, both in technical design, leading to a kind of ideal bike that will be produced in small quantities.