Google Cloud Natural Language API

Google’s Cloud Natural Language API

Cloud Natural Language API, established by Google is said to provide customers with language analyser which according to the company `reveals the structure as well as the meaning of your text. The public beta launch of Cloud natural language API is a new service giving developers access to Google-powered emotion analysis, entity, recognition together with grammar analysis.

 Some of this tends to gauge believing some words positive and the others negative. When observed by Motherboard it was found that the analyser of Google interpreted some words like homosexual to be negative. This is evident that the API that tends to judge depending on the information it has been fed, now seems to give out partial analysis. The tool has been developed to provide companies with a preview on how their language would be expected.

Editing complete sentences would provide predictive analysis on each word and as the overall statement on a negative to positive scale, respectively. AI systems have been trained in utilisation of texts, media as well as books given to it.

Whatever Cloud Natural Language API consumed to form its criteria in assessing English text for sentiment, it influenced the study to negative attribution of certain descriptive terms. No confirmation has been provided by Google to Motherboard as to the body of the text fed to the Cloud Natural Language API.
 
API Connects Other Pre-Trained Machine Learning API
 
Once it begins to engage content from the outside world even if begins with a remote set of contents to comprehend sentiments, it tends to get polluted with the negative word connections found in it. A confirmation had been given by Google to Motherboard that its NLP API had produced biased results in a statement.

There had been clear parallels with the ill-fated as well as impressionable AI chatbots Tay of Microsoft, which had been rapidly, pulled offline by the company in March 2016 after the users of Twitters had taught it to be a shockingly racist as well as sexist conspiracy philosopher.

In July, Google had tried once again with its bot Zo which had learned the same horrible habits form human and had to be quickly shut down. The new API connects the other pre-trained machine-learning API of Google such as the Cloud Speech API which has been made available in public beta, together with the Vision API and the Translate API.
 
Assist Text in English/Spanish/Japanese
 
The latest Cloud Natural Language API presently tends to assist texts in English, Spanish and Japanese. The purpose of Google here is to provide a service which could meet the scale as well as the performance essential for developers and enterprises in a comprehensive range of industries. Providing API for sentiment analysis and entity recognition is not new where services like Thomson Reuters Open Calais have been providing assistance for entity recognition for around ten years now. Sentiment analysis is also not a new concept. On the other hand, grammar analysis API which tend to classify parts of speech and develop dependency analyse trees are not as extensively available still. It would be interesting to know how developers would be utilising these apps though it is easy to see how the same could be utilised to power chat bots for instance and support them in comprehending incoming request.

Top Benefits of Archiving Files in The Cloud

Businesses that are of various sizes, which are operating across all the sectors, can gather large quantities of data on everyday basis. From monetary reports to email exchange, these files are very crucial to retrieve and contain highly sensitive data and information, which cannot be compromised. It is important that the company has a file archiving system at a place. This archiving system allows storage of large data; the data present on it should be accessible and secure. Looking for file archiving system Cloud storage is the solution that the businesses can choose for a cloud based storage solution or a on-site file archiving system.

Drop Box, is ranked fifth among all the cloud storage alternatives present in the world which allows easy access on any device. There are various similar services present in the market. Otherwise you can go for an online virtual storage like the Google drive. In this article we outline the various advantage of the cloud storage.

Cloud Archiving Drives Down Costs

A cloud-based solution is much more cost effective than an on-site storage solution. Why? There because there are a few certain reasons. A cloud-based solution eradicates all the dedicated internal IT resources for archiving of data. But when an on-site solution is considered, the role an IT employee is that he spends most of his time dealing with file archiving issues but this is not the case when cloud based solution is considered. The cloud-based solution has a larger scalability feature. Where we only pay for the processing, bandwidth, memory applications and the needs of an business organization and there is no hidden payments which is incurred by the on-site file archiving system. The major advantage of this system is the Mime cast File archiving solution.

Accessibility of Data

Various organizations have different approaches to file archiving, while some the files is stored on-site and some of them stored on-site which can make access of difficult data with ease. But the use file archiving system is that the data stored is not to be touched- it is crucial that the stored data can be made available to both the administrators and end users. When the data is stored in a single place the access of data can be made easily without any difficulty. On a cloud based system all the data is indexed before it is stored which allows easy searching of data across multiple applications. If an employee has to locate data from his iPad or an Blackberry device he can make use of cloud file archiving system solution which makes this possible.

Disaster Recovery

Another advantage of using cloud-based solution is that it allows on site disaster recovery for file archives. If the entire companies data is stored on site than the data can be easily vulnerable or compromised. In a cloud based solution, the servers are distributed around the world, so if one server fails and due to data distribution to various servers the data is secure in spite of failure of the current server or due to disaster.

Whatever archiving solution you choose for, remember that you should be able to archive large volumes of data which increases year by year; that the data which has been archived should be easily accessible and should be totally secure.

Direct Marketing Strategies for SaaS Vendors

The cloud industry is continuously growing and thriving that software companies find the market appealing and lucrative. With SaaS (Software-as-a-Service) still being one of the dominant cloud platforms there is, cloud adoption has increased in various industries. The IT industry creates and innovate products and services by leveraging on the cloud’s ability to scale and host an array of SaaS applications that are offered to consumers, start-ups and small businesses.
“The Future of Cloud Computing Survey Third Annual Survey 2013,” was recently published by North Bridge Venture Partners and GigaOM Research, which indicated that 63% of 855 respondents (comprising business in various industries, IT decision makers and cloud platform vendors) are using SaaS in their companies.
The growing deployment of SaaS applications provides endless opportunities for software companies to improve the services to meet the growing demands of the clients’ business operations. Moreover, this is an opportune time to strategically promote the products directly to get a share on market. Whether you’re a start-up SaaS vendor, a budding entrepreneur or an established SaaS provider, below are direct marketing strategies you can implement to increase your consumer’s base and clients worldwide:

1. Publish white papers – A rule of thumb in publishing white papers are to provide new perspectives on the industry. Companies publish white papers to explain newly developed technologies as well as to educate people about their products. Generally, white papers should be short, concise and readable. Three to five pages maximum should cover the topic, with a clear synopsis of the paper.
2. Educate through webinars – Webinars allows you to connect and engage current and possible clients. These seminars are conducted over the Internet, using social media, blogs and corporate websites to promote them. Educate your viewers regarding the industry and provide thought-provoking ideas to help them on making decisions in their IT needs. Invite them to register via newsletters, and use a reliable webinar solution such as GoToMeeting for videoconferencing and live chats. Allot a time for Q/A for your viewers and listeners.  
3. Be visible on your blog and other blogs with guest posts – Work with someone, who is an expert in content marketing to help you create optimised and concise contents that can be posted on the corporate blog and to other blogs. Provide interesting topics and ‘how-to tips’ that add value to your product. Pitch in to high traffic blogs for guest posts, but make sure you don’t directly sell the product there. Provide rich, in-depth analysis of the industry and solutions for their IT infrastructure. Your goal must be to educate, share and inform readers, more than selling just a product.
4. Write an e-book – Self-publishing an e-book will create a strong branding on your side. Popular SaaS vendor such as HubSpot is maximising this approach. You will see “Marketing Whitepapers & E-books” constantly on Twitter, which is always promoted as free, and it grabs people’s attention, which leads them to take an action even just by clicking the link.

The statistics prove true that SaaS deployments will experience growth in the coming years. However, whilst the resources to produce software are already available, from cloud servers, hybrid cloud platform to cloud app hosting, the biggest challenge is how to maintain product innovation as the SaaS market gains momentum.

Patrick Li is a tech addict who’s looking at ways to streamline business performance using cloud technology and other new services.