Editing Your Corporate Video: What You Need to Know for a Satisfactory Result

So you already have your corporate video for your company - and whether your company is based in London or another area, you know how important it is to add credibility to what you have to offer. After months of hard work and planning, you now have something to show for all your efforts, and can honestly say that you have done your best to make a brilliant video. But, it doesn’t end there – you still have to consider the editing of your video in order to make it as perfect as can be.

But even if you rely on a professional video editing company for corporate video production in London, when it comes to editing your corporate video, it still pays to have a basic idea of how editing works and how it can be used to your advantage. If you know what you want, then you can more easily impart this to the editing company, and everyone will be more-than-satisfied in the end.

The different styles of video editing

There are basically two different styles of video editing: non-linear and linear. Non-linear, also referred to as ‘film style’ video editing, is more appropriate for short video projects which are also more structured. With non-linear video editing, you can expect the different segments of the video to be organised into various clips, so that all the shots can be easily accessed and then edited (lengthened or shortened, moved, or even removed according to your specifications). In addition, non-linear video editing allows the editor to easily cut and paste any changes to the actual audio or video.

More on the non-linear video editing method 

For non-linear video editing, the editor(s) will apply several phases. They will first make use of rough editing, where the original video material is edited by choosing some of the best footage or clips. In this phase, no audio mixes or transitions will be added, as the structure is still in the process of assembly to make sure the story is clear.
The second phase of non-linear video editing is the tight edit, where transitions and music during and in-between scenes are added and the sound is cleaned up as well. This is also where titles and credits are added. The third and final phase of video editing is the final mastering, where the entire programme is played and then recorded onto your preferred medium, be it a hard drive, a DVD, or Blu-Ray, among others.

More on the linear video editing method

The second style of video editing is the linear method, also known as traditional video editing. With this, the editing process involves copying the video and the audio from one tape to another. Keep in mind that with linear video editing, changes cannot easily be undone once the editing is finished. Linear video editing is admittedly more complex and time-consuming than non-linear video editing, as the editor has to go through metres of tape just to find a particular shot, and the editor needs to have a very clear concept of the order of the various shots in order to minimise editing time. However, linear video editing is more ideal for longer video projects (30 minutes or more).

Corporate video production experts such as Raw Productions are also quick to point out the importance of labelling during the editing process, which will then be included in the final printed media for future information and use. These labels include titles, sub-titles, the list of producers, and the length of the final video.

Having a good idea of what video editing is all about – and what to expect from it – will help you determine exactly what you want for your finished product – and in the end, you can rest easy in the knowledge that you have a brilliant corporate video in your hands.

HBO Go Lands on Xbox One

On Thursday, it was confirmed by Microsoft that the cable network's a la carte online streaming service, HBO Go, would now be available on the Xbox One gaming console. According to the reports, Microsoft had already announced that Xbox One users will be able to access the HBO Go by end of 2014.

HBO Go: 

HBO Go is one stop destination for all the viewers of HBO, as it gives them an access to an entire range of library starting from the "The Sopranos" to the most thrilling "Game of Thrones”. It has to be noticed that HBO go is only available to the paid channel subscribers. While on one side HBO Go was unavailable on the latest hardware from both Microsoft and Sony, it was available on their previous hardware like last-generation Xbox 360 from Microsoft to PlayStation 3 from Sony.

According to HBO's vice president of digital domestic network distribution, Jeff Dallesandro, the users of the Xbox One will be able to access to the action world with a series of films from HBO. The users will be able to Kinect with the films. This remark was considered quite witty as it was referring to the Kinect voice-controlled camera by Microsoft, which enables the users to switch off apps and even play games.

The existing library of Microsoft consists of companies like Hulu Plus, Amazon Instant Video and Netflix and now it is joined by HBO Go. This comes at a retail cost of $350 and that too after a price of $50 price cut announced by Microsoft until the end of 2014.

Market competition: 

There has been an increased competition in the market since many console makers are aggressively investing in their product marketing aiming to target both entertainment hub as well as video game players. Although companies like Microsoft and Sony continue to grow, they are always looking for an prospect to enter the living room area of nearly 10 million homes in United States of America. According to Gfk, market researcher, one of the best or most common device through which user can view Netflix on a TV screen will be the gaming console.

Microsoft and Sony have been facing problems in terms of time management as it takes long time to provide media apps on any of their latest devices. If the viewers do not have access to HBO Go, they are forced to use streaming devices and web browsers and it takes them away from PlayStation and Xbox. HBO Go is one of the most searched by customers who are looking for purchasing streaming devices. Fire TV stick, which was recently launched by Amazon lacks HBO Go and it clearly highlights the difficulty that is faced by big companies to acquire the rights for HBO movies and shows.

HBO has already announced that they are working on releasing a stand alone online service, which is meant for the users without subscription to the cable service, and this is completely different from HBO Go.

A Buyers' Guide to Online Video Platforms

The majority of streaming media professionals have heard of content delivery networks (CDN), online video platforms (OVP) and other kinds of public video distribution tools, but there is one type of business video platform that has managed to remain under the radar. Enterprise video is intended to assist business enterprises operate more efficiently and safely share content inside of their firewalls. If you’re thinking of adding video to your business to educate sales teams and engage customers more effectively, then it’s best that you learn some of the more popular applications and what options to consider.
Top Categories of Services and Applications
An enterprise delivery platform is a type of player-based technology that is created for streaming on-demand and live video sharing inside of a business enterprise. In most cases, this type of service is utilized through peer-to-peer delivery as a way to allow network nodes to stream sections of video back and forth. Often an enterprise delivery platform proves to be a better alternative than unicast delivery where individual viewers have to use a unique stream.
Enterprise content delivery networks are any type of service or product that utilizes an enterprise infrastructure that’s already in place in addition to using supplemental technology, such as peer-to-peer delivery and multicasting, to share on-demand and live business videos inside of an enterprise.
With enterprise YouTube you have a service or product that allows business enterprises to develop an internal application similar to YouTube that can be shared with partners, employees and customers as a way to give stakeholders the ability to publish and upload videos in a secure way.
Enterprise video portals oversee all of an enterprise’s video content and give partners, customers and employees access through plug-ins and custom portals. An enterprise video portal is the most varied product category and can share features of the other three.
Questions to Ask When Shopping for Enterprise Video Platforms
No two businesses are alike, which means that no two businesses will use the same platform. Before you decide on a platform, there are few questions that you’ll want to get answers to.

• How is the product priced? You’ll find different pricing for different vendors. The platform can be priced by how many encoders it has, the number of servers it uses or by the number of employees you have. You’ll be better off starting your search with a budget in mind, just remember that you want an enterprise video platform that will grow with your business and with the number of employees that you have.
• What kind of content does it work with? The video platform that you decide on should be able to share various types of content, including lecture-based content and web interfaces.
• What function does the product perform? The product classes touched on are very different in terms of their functionality. Before you buy a video platform, check to see if it has encoding capabilities or if it will only work with the content that you currently have. If the platform is able to encode, will you have adaptive streams or a single stream to work with? Check to see what kind of platforms it will be able to reach.

Pick your enterprise video platform carefully and think about the future of your business while making your decision. Even if you spend more money than you originally plan, it could be worth it in the long run.
image via KZO