A Canadian sports marketing firm has been creating a branding relationship between Corporate and Canadian Athletes, Canadian World Cup Athletes and Canadian X Game Athletes. Canadian sport marketing firm aligns Olympic and amateur athletes with corporate sponsors thereby enhancing marketing incentives through Canadian Olympic Athletes. Sport marketing with the help of sponsorship of Canadian athlete, partners Canadian athletes with corporate Canadian Olympic sponsorships and align corporate with Canadian athletes paving a way in increasing Canadian tourism based marketing strategies. Some of the flexible sponsorship, branding and sport marketing opportunities are: Have one goal, one team wherein the athletes and sponsors are treated alike, creating a strong bonded relationship and are considered equal with no distinctions done.