Yesterday Tim Cook has disappointed many by announcing an iPhone 4S instead of version 5 that everyone was waiting at a halt. If the phone itself is far from being technically ridiculous, he sins by design identical to the old and the size of its screen. A disappointment that has crystallized the expectations many sectors to Apple.
That adheres to his philosophy or not, Apple is one of the companies that have profoundly affected the technology sector over the past decade. The wait is always important when the company presents one of its new products. Around the new iPhone was even more than usual.
This is due to two main reasons.
Great expectation then disappointment
They make fun of the iPhone already 5On mocks the iPhone already 5C'est first the first time that Apple expects October to unveil its updated in telephony. It was the summer before the company presented the evolution of its iPhone, it was settled in 2007 as a music paper. This additional time observers implied that Apple had struck a little more time to refine a new model really different from
the old.
On the other hand, in fifteen months of existence has seen the iPhone 4 sharpened competition seriously. The battalion has earned the Android phones cruppers in market share of the iPhone. The operating system of Google, for example now climbs to first place smartphone in France. With a market share of 28.5% (against 26.4% for IOS), it has experienced a rapid acceleration of its adoption (in January 2010 it accounted for only 3% of smartphones in France).
Shipping Android phones are often cheap (which explains the rapid deployment), but some flagships like Samsung Galaxy S II and an impressive 4.3 inch screen mark the minds on the high end. Some of the "fanboys" the strongest so Apple waited to see an iPhone landing five big screen with a new look even thinner.
Do not see land as a 4S iPhone at the sight of these two factors has led to very strong reactions to hot at the time of the announcement.
ABC shows including a report by a show still very successful voice recognition system.
A strategy of reason rather than innovation
Firefight delicate Tim Cook Baptême fire delicate Tim cook the keynote yesterday was indeed rather long (almost 1 h 40) and its first 50 minutes were largely assigned to the information that we already knew. IOS 5 and icloud had indeed been presented in June at the WWDC. Even more difficult then not just as an iPhone 4S and a demo for minutes of the new camera by Phil Schiller.
Apple will have played the card rather than the result of innovation with the iPhone 4S otherwise technically at the level of competition, but now the screen is too small for some. Remains that Apple now has a true range (49 to 399 U.S. dollars) keeping its 3G and 4 in the catalog, what get Android on his land.
Tim Cook repeated the strategy of 3G with a few months late, perhaps now better kill the iPod with the conference fell to the same period and which now is given a small part of the iPhone keynote. The strategy reasonably good father to Apple is it the right to maintain its margins and market share? Response in future financial performance of the company.
