Create a Logo that Stands Out

A logo is a symbol that will represent your company for many years to come. That is why careful thought and effort must be put into the design process. This article outlines some of the most pertinent points for what makes a strong logo so that you can create the best logo possible.

Simplicity

Remembering not to overcomplicate your logo is so important. It should be a summary of your company description and core values. It need not feature lots of intricate patterns or an elaborate image in order to try and make it look interesting. Think of the logo as the ‘elevator pitch’ to your prospective customers and business partners. You only have a short time, and in the logos case a small amount of space, in order to communicate your message effectively. This is why you have to think simplistically when you are sketching out ideas. The tendency to overcomplicate can be very tempting but trying to keep things simple is always the way forward. Some of the best logos have been the simplest ones; think about Nike, Apple, and McDonald’s for example. These have one central image and have all been able to make their mark.

Engaging your Potential Customers

Your design must captivate the target audience. Engaging the consumer when there is so much that can potentially distract them is a tricky task. However, creating a logo which carries meaning and an effective message is one way you can do so. Think about using the elements of your design cleverly to create visual puns or hidden meanings that can be easily discovered with a short look. Obviously, if your logo is too abstract you will find yourself losing your customer’s interest and diluting the message of your brand. Therefore keeping this simple and stimulating will help the logo to stand out and give it more versatility in how it is incorporated into marketing materials. Remember your logo design is part of the communications strategy and must tie in no matter what media it is on.

Making Your Logo Future-proof

The longevity of a logo is crucial in the design process. Thinking of a design that will still look modern and fresh ten of twenty years from now is something a logo designer must think about. This is why it is advisable to stay away from trends within the logo industry. Even though these may look good now, just like most things in fashion, they are in one minute and out the next. For example logos that are purely a typeface are very good for standing the test of time, for example IBM. On the other hand, when you start playing around with certain effects such as gradients and drop shadows, this may begin to look unprofessional.

Always Rely on Vector

You may want to experiment with the different effects and illustrations you have on your logo but the reality is, the end result may not be all that. Crisp shapes and lines that are filled with one or two colours is the perfect way of creating your memorable logo. Think about experimenting with vector based designs as this will give you the best chance of getting the right contrast and balance. It will also enable the quality of the graphic to be maintained when you change the scale. 

Keep it Relevant

An eye- catching logo is fantastic but it needs to be relevant. The design must captivate the essentials of what you are selling or offering to the customer.

Originality is Key

The premise that your company needs to be easy to identify by the logo is one that is constantly mentioned in the logo design industry. That is because many brands seem to copy trends and piggyback off the other original designs. This does absolutely nothing for making your brand and company image distinctive and memorable.

Why You Should Choose Security Solutions From Avigilon CCTV

Avigilon is a security and CCTV provider that currently offers innovative high-definition surveillance solutions for any situation, location or property. The company was founded in 2004 and has since been designing and manufacturing top quality surveillance solutions to meet the needs of different customers.
The importance of CCTV surveillance is known to most of us, so being able to better the image quality is vital as the years go on. Avigilon has made it their mission to reinvent surveillance by providing outstanding image quality using open, industry leading HD network video management software and megapixel cameras.
Avigilon allows you to customize your very own surveillance solution to ensure that all areas are covered and protected from harm using open components. All of the products featured on the Avigilon website are both designed and manufactured in Canada so you will always receive the best quality and the most reliable products in the security sector.
Avigilon’s security and surveillance systems are used across the globe, including in major corporations, government institutions, large stadiums, retail and shopping mall environments, casinos, transportation stations and many, many more.
The great thing about shopping for surveillance at Avigilon is that you can get everything you need, from servers to cameras, all in one place. Providing your security team with industry leading technology will allow them to do their job properly and will provide them with a safety net if things are ever to go wrong. The software Avigilon offers is designed specifically for the IT professional, so you never have to worry about technical errors or blips.
Avigilon CCTV delivers unparalleled image detail with technology that is able to preserve complete image integrity via visually lossless compression. The CCTV HD Stream management is able to manage both bandwidth and storage and when you team it with the range of megapixel cameras offered on the site you will access superior image quality as well as maximum coverage.
The access control solutions are all browser-based, meaning that you can manage employees and access surveillance controls from the comfort of your own home, whilst travelling on the train or even in the park. Any workstation or public place with internet connection has the ability to become your center for access control.
If you’re not a computer whiz then don’t worry: Avigilon’s video and access control software is easy to use and features simplistic interfaces. The Avigilon Control Center, also known as ACC, offers you the simplest interface possible for managing video and even puts you in the drivers seat meaning that you can have complete control of video playback. The combination of these two technologies means that you’re never tied down to a particular location or workplace.
Because of the fact that businesses grown and your security needs may grow in years or months to come, all of Avigilon’s security solutions are built to grow right alongside your business, meaning that the ACC is capable of organizing and managing an unlimited amount of both HD and analog cameras. The access control solutions are also programmed so that you can add multiple offices, buildings or locations and manage them from anywhere with an internet connection.
Another handy thing about Avigilon is that all of the security solutions are built on an open platform, which means that they can be easily integrated with your current security system and other technologies.

A Nanorobot Based Bacteria Is Able To Cure Cancer

Robotics continues to fascinate and impress throughout his innovations. This is again the case with these revolutionary nanorobots designed based bacteria that are put at the service of your health.

This is again the Asian continent comes this robotic innovation should be a scientific and technological advance among the most notable of years. Thus, if the Chinese were able to introduce a nanorobot inside a human body in September 2013, in South Korea these robots bacteria are capable of treating cancer has emerged, in Chonnam National University.

The scientific team behind this scientific discovery announced success in eliminating tumors in animals through the use of robots designed based on bacteria. However, a small precision is needed; these nano robots, also called bacteriabots are composed of genetically modified bacteria and microscopic structures and filled with anti- cancer drug solutions. Thus, studies in laboratory animals have shown that harmless bacteria component of nanorobots have “attacked “the infected cells, targeting priority.

In addition, through immune histo chemistry performed a few days after injection of genetically modified bacteria, the researchers found that the tumors were directly targeted by bacteribots; once it arrived in the vicinity of the tumor cell, these free the anti cancer drug solutions that spread at an impressive rate, neutralizing the tumor quickly.

 Finally, Park Jong- Oh, who participated in these experiments within the team from the University of Chonnam, “This research is important for the development of a new biomedical nanorobot and a vector for administration of active drugs that can overcome the limitations of current methods of diagnosis and treatment of cancers.

Our goal is to develop medical micro-robots or nanorobots capable of diagnosing and treating a large number of difficult to cure diseases, building on the convergence of medicine and technology. This is a really encouraging scientific breakthrough for the health! At the office, the team is appreciative of the progress offered nanorobotics and we look forward to these microscopic robots come to the end of cancer.

Android and Windows convertible Asus Transformer Book Duet TD300

The Asus Transformer Book Duet TD300 is with a new concept. That is with only one processor Android and Windows 8.1 are performed and it can be interchanged just by pressing a button. A data exchange between the operating systems is provided. As the first “quad- mode device “means the Asus Transformer Book Duet TD300.

It comes with a 13.3- inch display with full HD resolution works on both Windows 8.1 and Android 4.4 Tablet in each case as well as a notebook. Not two separate computer solutions for use, but both operating systems are running on an Intel CPU with Haswell - engineering - but come unlike past - offered by Asus. Unlike the media suspects in advance, Windows, and run Android not parallel through virtualization.

Rather, the state of the operating system freezes when switching and stored on the SSD, then just run the other OS. For a change there is a function key, it takes just four seconds, according to Asus. Both operating systems can access a shared folder so that data between Windows and Android can be exchanged. The entire procedures have Asus and Intel jointly developed and according to Asus patented.

In principle, the solution is hardly surprising, since Android for years been running on x86 CPUs, Intel had first adapted it for Atom Smartphones. The fact that the Google OS will run on the large core processors, is technically possible for some time. Whether, as suggested in unconfirmed reports, dispute with Microsoft that has so far prevented, is an outstanding issue.

Anyway, Intel kept its Android version only very slow in comparison Atom SoCs ago. As with the Atom Convertible Tablet T100 is in the part of the TD300 only a very meager when compared to notebooks equipped with a 128 GB SSD and a Micro SD slot. The keyboard dock has an additional 1 TB hard drive, ports for USB 2.0, 3.0 and HDMI as well as a jack for Gigabit Ethernet.

The graphic is provided by the HD Graphics core in the processor, main memory consists of 4 GB DDR3L. It can spark the device after 802.11ac wireless, Bluetooth 4.0 EDR and LTE - but probably not in all trim levels. As with the new Asus Zenfones are so far only to the minimum price of $ 599 plus tax, which likewise possible Core i7 processor along with LTE module is unlikely to be installed.

Acer Liquid Z5 Dual Sim Smartphone in CES 2014

Acer has unveiled the Liquid Z5 in CES 2014 at Las Vegas. Liquid Z5 is an Android device which can accommodate two sim cards with button for selectable operating mode. The Liquid Z5 is one of the entry-level Smartphone. A mere 4 GB of internal memory is there.

There is a slot for micro - SD cards up to 32 GB. Also there is a RAM of about 512 MB comparatively lesser memory. The 5- inch screen also has a resolution of 854 x 480 pixels and is not stable perspective. The color display seemed sufficient for this.

Dimensions and weight are according to Acer at 145.5 x 73.5 x 8.8 mm and 147 grams. The processor is of unknown type and has two cores, each with 1.3 GHz. In addition, Acer plans to ship the device to Europe with two SIM card slots. The camera has only 5 megapixels, but is more precise but it offer comparatively light-sensitive pixels.

In addition, the optics allows plenty of light through (f/2.4). Acer supplies the Z5 with Android 4.2 Jelly Bean. For this model there won’t be any security updates or new features. The manufacturer thus saving costs, the buyer then has left behind.

For relatively low-cost Android Smartphones, manufacturers won’t give much importance for any updates. Acer had offers several modes that can facilitate the operation, or restrict with the help of Android. For children use there is a special child mode with the limited access to a few apps.

But there is also a mode for seniors, which provides about extra large buttons. Switching between the modes can also be secured with a password. Acer will release this at the end of January 2014 for a price of around 170 Euros.