Yahoo Buys Video Ad Service BrightRoll for $640 Million

Yahoo’s senior vice president of ad technology, Scott Burke and Sacerdoti has confirmed the news about the deal between Yahoo and Bright Roll. According to Scott, this deal certainly raises curiosity and raises concerns about the bet that the company has taken over video.

According to Scott Burke, although there are speculations and possible resistance, this deal can be easily considered as one of the biggest acquisition that has been done by the company. The first biggest acquisition was the Tumblr deal wherein the company has paid a whopping $ 1 Billion. Scott also stated that this deal with be combining the data with Bright-Roll’s programmatic video ad marketplace and Yahoo’s premium ad inventory.

According to Sacerdoti, this deal doesn’t change the fact that Bright roll will still continue their work with the non-yahoo publishers according to the advertisers expectation. Scott wanted to ensure that the power of Bright-Roll’s technology gets illustrated and for this he highlighted the amount of ads that are currently being served at this platform.

So what will happen? 

Yahoo is expected to be joined by 400 plus Bright Roll team and this will be followed by the association of the management of the company as well. At present Scott Burke from Yahoo has denied to comment and give any information about the position that will be given to Sacerdoti; he stated that he will be joining them as the CEO of Bright-Roll.

About BrightRoll: 

Bright-Roll was founded by Tod Sacerdoti in the year 2006, who is also the present CEO of the company. The Company has been successfully able to raise $ 40 Million through funds from investors like Scale Venture Partners, Adams Street Partners, Comerica Bank, Trident Capital, True Ventures, Michael Tanne, KPG Ventures, Fabrice Grinda, Jeff Clavier and Auren Hoffman.

According to Marissa Mayer, who is the CEO of Yahoo, video is currently one of the main areas of growth for the company apart from advertising and mobile and social media. They are expecting their video ad platform to become the largest platform in the United States of America post this acquisition. According to Mayer, they are expecting Yahoo to receive beneficial effects on their performance as Bright-Roll received nearly 2 million ad request every day and the company hopes to generate nearly $ 100 Million in net revenue/year.

Yahoo confirmed on Tuesday that they have paid a whopping $ 640 Million for San Francisco startup. This will help the customers to sell and buy video ads on mobile devices, websites and TVs. The company is hoping to reinvent banner ads in the entire process. At present the digital video advertising has taken shape of a very serious business. By the end of the year 2014, the web video ads market is expected to touch $ 6 Billion. This is nearly expected to increase by 56 % in 2018 and will touch $ 18 Billion mark.

The company wants to use this new strategy to the maximum potential and to extract the best from the market.

Elon Musk Has New Mission: Provide Cheap Internet Access to the World

SpaceX has the unique ability of launching stuff’s into space very cheaply and now Elon Musk is ready to capitalize on the same ability. Musk has announced that at present he is working on deployment of a constellation, which will comprise of nearly 700 satellites with the aim of bringing cheap internet access to every person around the world. According to Musk, in terms of finance and ideology, he is more attracted to under connected part of the world like Asia, South America, and Africa but he also agrees to that, the same satellite based internet can be very useful to many rural areas of Europe and North America.

According to the reports released by the Wall Street Journal a few days ago, Musk was also working along with WorldVu on a satellite internet startup, which has slunk out of covertness over the couple of months. Greg Wyler is the person who founded WorldVu; he was also the same person who started O3b. The Company O3b (other 3 billion) is the internet company which was started with the aim of serving internet to people who do not have access to internet at all.

Elon has already confirmed that he is working with SpaceX in forming satellites and they are expecting to make official announcement in the next couple of months. However, there was no confirmation given that WorldVu is working with SpaceX. According to the WSJ reports, both WorldVu and SpaceX are working on the same concept of launching 700 satellites. Each of these satellites will be weighing around 113 kg (250 pounds) and fair into a low altitude orbit of about 800-965km (500-600 miles). Apart from the weight and size, there are no other technical details available about the satellites.

WorldVu: 

WorldVu has been able to acquire a license from SkyBridge called Ku-band, which is a completely failed internet enterprise. The satellites are being targeted to be placed in 20 orbits with the aim of providing consistent internet all around the world. At present no information has been given out on the speed and the cost of the availing the internet. According to Elon, the internet will be provided at very low cost but very much comparable to the current internet access provided by the expensive satellites.

Satellite Internet Access: 

It has been observed that the internet access from satellites is not only expensive but also very unreliable and slow. This can be attributed to the high cost of satellite building and launch the satellites. Historically launching a single satellite in space costs around $ 50 Million and WorldVu is planning to launch 700, but due to their association with Ku-band, the prices will be low.

If WorldVu and SpaceX are able to provide the cheapest internet access to people around the world, then it will become history. People residing in rural areas and countries can easily signup with these companies and get access to the largest internet service providers.

DriveMode App Comes to Lessen the Number of Car Accidents

It has become a known fact to everyone that most of the accident that are caused while driving are mainly due to the drivers’ inattentive as they remain busy in their mobile calls and texting messages. A survey, done by AT&T along with other associations, recently proved the fact.

Various Advantages of the App

To reduce the general inclination of every person to look away from the street this, AT&T DriveMode mobile app has been launched. This app will turn on automatically when it senses a speed of twenty-five km per hour and then it will react to the incoming SMS as well as MMS text messages in order that the sender would understand the message recipient is driving a car. For the young car drivers, if the application is turned off, it delivers a warning text to their parents. The application turns off while the mobile does not move and you can start messaging again.

When the car slows its speed to less than 25mph for five minutes, the application gets turn off and the driver or the user would see the calls. This app will drive all calls straight to voicemail in an automatic way. But, the user has also the option to form an allow list or it can may be turned off by hand.

This DriveMode app also provides additional features for security and convenience and these are as follows-

•  The Allow List in the app allows the lets users to choose maximum 5 contact numbers – for example roadside assistance numbers and family members’ number – to send calls and receive it when the app is in operation. 
•  911 is accessible all the time with only a touch of a single button, no matter if the app mode is on. 
•  The settings of Music and Navigation permit one song and one navigation app to operate while DriveMode action is enabled. 
•  After you download the application, you can also automatically take It Can Wait pledge of AT & T, to join various people who have made the promise to not text at the time of driving.

Download Information

You can download the app from Google Play, the App Center of AT&T and also from the Blackberry App World. You only need to enter the words- AT&T DriveMode within the search box. Presently, AT&T DriveMode is accessible only for Android as well as BlackBerry users. But the app makers are still trying to extend its availability to other non-Smartphone users.

A certain amount of charges is applicable in case of text auto replies. However, it is seen that most of the individuals, for example, 8 out of 10, enjoy unlimited texting packages. On the other hand, AT&T is presenting the app at no cost for the BlackBerry devices and Android wireless users though text-messaging charges would be applied for app usage.

It is a good fact that the app is has been optimized to reduce battery consumption. When the app is on, it occasionally uses GPS to find out the car speed and here you may see a little increased battery use but when it is off mode, battery use is negligible.

Finding The Right Manual For The Register In The Building

When people inherit a cash register, they need to make sure that they have a manual that will help them manage the machine. These cash register manuals are easy to read, and they help people to keep the register in good working order. The steps below show how someone can make their register work for them with the user manual.

The Sales

When the register is turned on, it must be set to handle purchases. The most simple cash register is always set to do a purchase, and it must be changed to a different setting to do a void or return. The most primitive registers are going to need a key, and the key settings are explained in the user manual.

The Return

The returns that are done on the machine must be handled according to the cash register manuals. These transactions must come through properly when they are done. The record for the machine needs to show a return, and the machine must be on the right setting if it is to work correctly.

The Voids

When people are voiding purchases, they must follow the instructions in the manual. Most manuals are going to show how to do a void so that it is stricken from the record on the machine. If the record on the machine is not handled properly, no one will be able to tell if the purchase actually occurred or not. Also, the key settings for a void are listed in the manual for the oldest of registers.

The Cash

The cash drawer in the register is used to handle all the cash. The machine knows how much money was dispensed during the day, and it can show that amount of money on the daily record. The machine needs to be used properly so that the cash drawer is always at the right level.

When people want to use old cash registers, they need to read the manuals to make sure they understand the machines. Each and every machine can be programmed to perform a certain task using the manual.

Nothing's Budged on Google Barge Since its Arrival

The Google Barge was build to be a showroom of its products with above standard features. The idea looked like an excellent one and was on the build near the Stockton dock point until the process came to an abrupt stoppage with situation looking extremely dormant in the current time. The Google Barge is nothing more than a piece of conversation in the current scenario and its development stopped due to constant warnings of danger by the coast guard, who came up with the fire safety concerns multiple times. The safety concerns were always there but the guards just did not want to get things to the point of extreme danger that could have led to a major burnout. As far as the current time stands, Google Barge is a dormant vessel.

Points to look at:- 

•  The containments creating the problem: - According for the construction plans, the vessels are supposed to have around 5000 gallons of fuel in the main deck. This is one of the aspects that kept the process always in doubt with respect to safety concerns. With such a substantial combustible material on the deck capable of causing a wide burnout was always going to be a risky factor and finally, the coast guards decided to go against its permit. The twin of the Google Barge in Maine did receive sufficient attention and that caused a generation of the idea to build another one at Stockton. 
•  The twin is also on the downside: - The barge at Maine was thought to be the major vessel and bring success of great levels. But, similar security concerns has also prevented the Maine’s dock to go further and that too at the moment is nothing more than just a piece of conversation . 
•  Continuous safety concerns: - A succession of safety concerns finally did break the project and stopped the development of Google Barge. In the beginning of March 2013, the first case of warning came from the Coast guards side. This was followed by another email in the month of September and this acted as a trigger to either go along or stop the process. A final report a couple of months later stating that the vessel did not match the standard safety concerns and people needed to jump overboard if a case of fire came up ever. 
•  The current situation: - Well, construction began in 2011 and a lot was expected from this project. A 1200 people a day would visit the San Francisco port until it was moved to Stockton but it failed to maintain the standards of security and the process fell out of the tank. With a lot of speculation, the vessel arrived in Stockton but nothing has happened. No signs of work, just a dormant vessel.

With the twin vessel being dismantled in August, it is sure that this one too will have the similar fate unless security features are enhanced and they come to a meet with the coast guards.