Friday, 30 January 2015

Lasers Create Surface So Hydrophobic That Water Bounces Off Like a Ball


Hydrophobic
In the analysis, research and study of hydrophobic surfaces, team of researches and scientists are more focusing modifying the physical nature of different surfaces rather than depending on true and tried method for applying a hydrophobic coating.

In recent experiments the engineers of UCLA created a artificial superomniphobic surface, which repelled all known liquids with the help of modifying a surface and this modified surface was made-up of nano-scopic nails rather than applying any different or special kind of omniphobic coating.

Now the researchers and scientists of the University of Rochester have used the special technique in which they used a lasers to create a special surface, which is more hydrophobic, so that a single droplet of water can bounce multiple times up and down on it in the same way as ball bounce multiple times up and down on earth or any tuff surface. This incredible breakthrough can lead to everything from waterproof electronics to non-stick kitchenware and more.

Super hydrophobic surfaces and coatings have a wide range of different uses, which can vary from simple use to complicated use. It can make the surface safer to drive cars and bikes in wicking rain from a windshield and it can also prevent the rust from compromising the integrity and nature of a structure.

It’s obvious that practical applications are the rare because it can be temporary coatings or can increase the visibility while driving through a storm because water smoothly slides off the glass or rub some Rain-X on your windshield. According to Chunlei Guo, who is professor of optics and also the co-author of the study, “In this experiment it’s clear that this material is very strongly water-repellent, and its real that water is getting bounce, whereas in later stages it lands on surface again and get bounced off again, and then it will roll off from the surface”.

However; Chunlei Guo and Anatoliy Vorobyev, discovered a laser-patterning technology, which etch nanoscopic structures on different surfaces. It’s clear that the surface etched pattern is very hydrophobic, which help the water in bouncing and again it falls back down to the surface.

In the experiment, to create the effect team of researchers used the lasers to etch nanoscale structures for metal surface which repel the water because it is etched in at such a microscopic level and it cannot rub off, so it will never lose the water-resistance. When it comes to scaling up so production of these surfaces, take around sixty minutes to create one by one-inch sliver surface.

Now the team is busy to explain and make it happen that how to apply the laser-patterning technique on other surfaces. Superhydrophobic surfaces are good to keep it dry and clean, but some of the surfaces exhibit self-cleaning properties as experiment showcase that whenever water drops than water slide over the surface and due to that it keep surface clean and away from dust.

In airplane etched these nanostructures surfaces can avoid the dangers of water freezing on the surface of water as well as on the wings.




WhatSim Lets You Use WhatsApp for Free While Roaming Worldwide


Whatsim
We all are aware about the news that now WhatsApp is available for PC or Desktop, whereas; the phone chat app company in an association with Zeromobile has another surprise in store for its regular users, which is WhatSim. According to news reports from tech websites, one of the Italian company has launched a global SIM card for free WhatsApp service known as; WhatSim. This Sim card will allow the users to use service in all over the world without any roaming charges.

Till now to use WhatsApp, internet connection or active data connection on your mobile or Smartphone was essential and while traveling WhatsApp was used to ask that “If you will use service, so you need to pay the additional roaming charges”. WhatsApp is one of the most Smartphone chatting apps and currently it has more than 700 million active users.

Of course it’s not a first time when any company is providing SIM with unlimited WhatsApp use, but the earlier attempts were only for one specific country. In 2014, E-Plus, which is Germany based mobile telecommunications operator was launched the same scheme in an association with WhatsApp. According to company officials, WhatSim has neither monthly payments nor fixed costs and it will never expire.

Operation of WhatSim: 

New WhatSim card will allow you to use access WhatsApp unhindered in more than 150 countries with 400 telecom operators with free roaming. While using WhatSim card, you need to buy the credits for sharing multimedia messages and as well as voice messages, whereas; you need to take special mobile data connection if you want to use location updates, sending and receiving text messages, and contacts services with WhatsApp.

The price for WhatSim is only EUR 10 or $ 11 or Rs. 714.00 and user will get the SIM card with standard worldwide shipping as it cost EUR 5 or $ 5.60 or Rs. 350 and unlimited text messaging for a year. For example Zone 3 has been designated India and users traveling to India will need to get 600 credits for sharing video messages, 150 credits for text messages.

About WhatSim: 

WhatSim is the dream concept of Manuel Zanella, who is CEO and Founder of Italy’s Zeromobile Company. Zeromobile is Italy’s first ever global mobile operator, which provides low-cost roaming. With this additional tech accessory, all the WhatsApp users who love to travel frequently will get a relief because of free roaming charges.

As per the Manuel Zanella, “When it comes to mobile communication, so WhatsApp is the future, but the major disadvantage is that it can work only with data connection. Sometimes while traveling roaming charges are expensive and it’s difficult to find Wi-FI connection in free”.

The more he added in his statement that as I find someone who appreciate the use of WhatsApp, so I tried to figure out how to solve this problem and now WhatSim is an extraordinary opportunity for those who love to use WhatsApp.

Microsoft Gives Away More Office Software To Attract Mobile Users


Microsoft
Popular Application Give Away – Word/Excel/PowerPoint - 

The popular Word, Excel and PowePoint applications are now made available for free on Android tablets recently by Microsoft Corp, marking the latest step in its drive in order to get several mobile users as possible to use its software.

Besides this, it also released for its popular Outlook email program, an app to run on Apple Inc.’s iPhone and iPad with a hope of attracting millions of users who are familiar with Outlook from their work desktops. These are the latest releases which according to Chief Executive Officer, Satya Nadella is an attempt to fight back the initiative in the battle for mobile consumers where Microsoft had fallen behind Google Inc. and Apple.

With this release, last March, Nadella broke the decades of traditions by releasing a free, touch-friendly version of Office for Apple’s iPad prior to any such software made available for Microsoft’s Windows devices. Making its industry standard Office app available on Apple’s popular iOS and Google’s Android operating systems, Microsoft has created a possibility of building a base of users who could later be persuaded to sign up for Office 365, the full internet based version of Office which would be $7 for personal user for a month.

Test Versions of Office Apps on Android 

Test versions of the Office apps on Android had been offered by Microsoft for almost three months but Thursday marked the first day it was made available as a completed product from the Google Play online app store. Key elements of Microsoft’s top selling Office suite of application, namely, Word, Excel and PowerPoint were a hit on Apple’s mobile devices according to Microsoft, with around eighty million downloads since last March.

Moreover, Microsoft has plans in releasing new; touch friendly versions of its Office apps for Windows devices as well, later this year on release of the Windows 10 operating system. The latest version of Outlook app is based on a popular app that was made by Acompli and bought by Microsoft in December, will now enable iPhone and iPad users with a much easier way of linking email to calendars as well as working with file attachments. It is said that Microsoft is also releasing a test version of the Outlook app for Android users.

Microsoft – Growth for Cloud Centric Strategy

The upcoming Windows 10 operating system will be given away by Microsoft Corp as a free upgrade to users of the latest versions of windows and Windows Phone, being the world’s biggest software company is working on holding onto consumers in the new mobile age. Terry Myerson’s announcement, running the Microsoft’s operating systems group is a change for Microsoft which had charged for new versions of Windows, one of its main profit driven targets.

Microsoft needs a steady growth for its cloud centric strategy and Window 10 seems to be the main centre of the strategy. According to Myerson, Windows 10 is probably expected on the market this autumn and would be available for a period of one year as a free upgrade for Windows 7, Windows 8.1 and Windows Phone 8.1

Thursday, 29 January 2015

Apple Patent Reveals Expanding Home Button For Games Players


Apple_Patent
Apple’s Patent - `Multi-Function Input Device’

It has been reported that Apple has been granted a patent known as `Multi-Function Input Device’ by the U.S. Patent & Trademark Office recently which was originally filed by Colin Ely and Fletcher Rothkopf on July 9, 2013 who presently are Apple’s product design executive.

This newly revealed application reports plans for a spring loaded home button which pops up to turn into a joystick whenever the need arises. The home button of the iPhone has various functions. The fingerprint sensor on the home button can unlock the iPhone with Touch ID. Siri gets activated on holding down the home button and on tapping on the home button, one is led to the home screen or it indicates which apps are open.

Apple AAPL+5.67% has been granted patent which shows that a joystick could be built for future iPhones in the home button. The mode of the joystick could be activated on pushing down on the home button where a spring mechanism beneath the surface of the home button could pop up the home button. On using the joystick, one can push the home button once again to return the home button to the normal mode.

Small Joystick For Gaming 

The multi-function input device indicates an iPhone or iPad home button which can change into a small joystick for gaming and is believed that it would maintain the present Touch ID fingerprint sensor where a single click could enable it to pop up as well as transform it into a slightly raised joystick.

A mere push of the raised home button back in a flush position with the body of the iPhone tends to bring it to its original position when gaming is done. The patent states that the multi-function input device is functional in at least a first mode and a second mode and in one example, the multi-function input device could have a button mode as well as a joystick mode.

The diagrams that have been included in the application indicate very low-profile joystick. The input device head may not project outward from the surface when not in use as in the case of a joystick, thus avoiding comprising aesthetic appearance of the electronic device, preventing damage to mechanisms used to project the input device head or/and keeping the input device head out of the way when not in use as a joystick.

Tactile Feedback

Apple has also admitted that in some games, a touchscreen would not be ideal. Touch screens which could be appropriate to applications like Internet browser application have some advantages for operating game applications on portable devices though they could also have some shortcomings.

For instance, a user’s finger would need to cover a certain part of the screen while controlling the game and this could interfere with the user’s capabilities to see what is in control and/or other areas of the game display. Moreover, a touch screen could also be unable to provide tactile feedback and to provide tactile feedback at the time of the game could enhance the player’s gaming experience. Some game lovers are of the opinion that realistic game play could not be experienced fully with the joystick and/or the tactile buttons.

Facebook to Sell Real-Time Super Bowl Ads, Taking On Twitter


Facebook
Super Bowl Facebook – All New Marketing Gaming Plan

For the first time during a football championship, Super Bowl Facebook is deploying an all-new marketing gaming plan which will help companies to purchase ads in real time. Facebook earlier had sold Super Bowl ads based on user’s prevailing likes, profiles as well as demographic information.

 This made it the first time that the site would be using new targeting features which would customize audience clusters for advertiser, as briefing with regards to the game is revealed. According to Reuters, video ads for instance, triggered by using certain keywords which members would mention in their post on Facebook, while watching the American football game, would automatically begin to play within the user’s news feeds.

Twitter’s platform has already been in real-time marketing for years but the strategy represents a first for Facebook. Tablets and smartphones have provision of a second screen for the Super Bowl’s 100 million television audience to comment, regarding the proceedings of the game, giving advertisers an appropriate option to target messages.

Twitter – Mantel of Real-Time Platform

Twitter has owned the mantel of a real-time platform though the sophistication of Facebook’s ad targeting is unparalleled, according to Noah Mallin MEC, head of social for North America, a media buying agency and a part of WPP. Twitter has been leading in this arena which other social media networks are seeking to match up with.Super Bowl marketers on Facebook, last year, couldaim ads to segment of members depending on their likes, demographic information and profiles and Facebook had introduced real-time targeting features thereafter.

The social network this year with around 155 million daily users in United State as well as Canada could customize audience clusters which advertisers could target in real-time at the time of the game. According to the head of social media at the marketing agency Eleven Inc.

Maura Tuohy, states that Facebook had to work hard to dispel the notion that people do not use the network while watching live tent pole events and that people are talking about the shows on Facebook.

Need of Strong Presence – Online/Mobile

According to the director of traditional and emerging media at Toyota, Dionne Colvin-Lovely, comments that the automaker is running two commercials at the time of the Super Bowl though has turned to digital platforms such as Facebook, Twitter, Google Inc.’s YouTube as well as Hulu in order to generate a conversation around car buyers. Colvin-Lovely further adds that the TV is an important media which is not much dominant and there is a need to make sure of a strong presence, online as well as well in mobile.

For the Super Bowl, Twitter has been staffing `war rooms’ of 13 advertisers which includes PepsiCo as well as Anheuser Busch, triple the number of companies who worked directly with Twitter for the big game last year. Both Facebook and Twitter are speculating that by executing memorable real-time ads with a more concrete way in reaching consumers, would be an additional advantage in their long-time efforts to have a bigger slice of the estimated $66 billion television advertising profits. Several marketers are also turning to digital platforms which also include YouTube.