Twitter Turns Your Photos Into Ads With Promoted Stickers

New Branding Tool – `Promoted Stickers’

Twitter followed Snapchat with the addition of applying stickers with embedded hastags and the business reasoning appears that brands would be capable of providing stickers with their own built-in hastags in order that one could promote for them, enabling them in tracking your stickered tweets.

The initiative of the company’s Promoted #Stickers had been announced in a blog post recently with Pepsi since the special partner as well as the choice was available to `select dealers with accomplished accounts. They are inclined to advertisers as a big opportunity for brands in driving brand affinity together with raising an awareness of their message - `happy brand-affinity driving’.

The search of Twitter of becoming a profitable business which could be utilised by some of the biggest brands in the world is in progress and recently the company has introduced a new branding tool known as `promoted stickers’.

Twitter has named that `promoted stickers’ though basically they are branded sticker, subtly branded stickers. The roll-out is said to be a part of PepsiMoji campaign, which is the soft drink maker launched, providing users in 10 markets admission to custom Twitter stickers.

Stickers Innovative & Searchable

At the moment it is enabling advertisers in providing sponsored sticker that would be appearing up front in the list of stickers which the users could place on their photos. Twitter states that at the moment, `brands could design four or eight stickers such as accessories together with other props, in order that users could add to their own photos.’

Featured in the #Stickers library would be the promoted options, which would provide brands with an opportunity of raising awareness and drive the brand affinity through Twitter. The stickers of Twitter are said to be somewhat innovative where each one is searchable.

As per Twitter, it tends to make it easy for people in creating conversation regarding events and get the experiences of what tends to happen at the moment. #Stickers tend to act as visual hashtag which means that photos with the brand’s sticker could be linked and discovered by anyone who seems to tap your brand’s sticker.

Offering Advertisers Sponsored Stickers

Twitter had reckoned out of making money from a feature cloned from Snapchat less than two months back and is now enabling advertisers in offering sponsored stickers which would be appearing up front in the list of stickers that the users could place on their photos.

The new ad format was recently kicked off with sponsorship from Pepsi that had paid for eight custom stickers, out of which six are strange smiley faces; one is a trophy and just one that has a Pepsi logo on it. Twitter would be permitting advertisers to purchase either four or eight custom stickers at a time which would be appearing in the featured section that tends to appear first at the time of adding them to a photo.

Promoted stickers, just like all Twitter stickers would also be searchable and hence one would be able to click on the Pepsi graphic to see what purpose people seem to be using it. Up to now, it’s to say, `Hi, I am an advertising executive who worked on this Twitter/Pepsi integration’.

New Computer Programme Replicates Handwriting

Software – `My Text in Your Handwriting’ Programme

In the present world which is controlled by the QWERTY keyboard. Computer scientists of UCL have come up with software which may ignite the return of the handwritten word by studying the handwriting of any person and tend to imitate it precisely. The scientist have generated `My Text in Your Handwriting’, a programme that is said to semi-automatically test a sample of handwriting of a person which could be a small paragraph, generating new text stating that whatever the user desires, would be as though the author had handwritten it. Dr Tom Haines of UCL Computer Science had stated that the software had lots of valued application.

 For instance those suffering from strokemay be capable of formulating letters with the need of illegibility or the one sending flowers as a token of gift could send a handwritten note without even going to the florist. Besides this, it could also be utilised in comic books wherein a part of handwritten content could be translated into various languages without the need of losing the original style of the author. The machine learning process, published in ACM Transactions on Graphic and funded by the EPSRC, has been built around glyphs, which is an explicit example of a character.

Authors Create Various Glyphs – Element of Writing

Authors tend to create various glyphs in representing the same element of writing, the way one individual tends to write an `a’ would generally differ with the way others tend to write an `a’. Though the writing of an individual tends to have some variations, each author seems to have a recognisable style which demonstrates in their glyphs together with their spacing.

The software absorbs what is stable through the style of the individual and reproduces it. In order to produce the handwriting of an individual, the program tends to analyse and duplicate the specific character choices of the author, its pen-line texture as well as colour, inter-character ligatures, the joining between letters, the vertical and horizontal spacing. Dr Oisin Mac Aodha, co-author of UCL Computer Science had stated that till now the only way to create a computer generated text which is similar to a particular person’s handwriting could be by utilising an applicable font.

System Adequately Flexible

The issue with these types of fonts is that it frequently tends to clear that the text is not penned by hand and that loses the character as well as the personal touch of a handwriting part of the text. What has been invented is what removes this issue and could be utilised in a wider variety of personal and commercial situations.

The system is said to be adequately flexible where the samples from historical documents could be utilised with the minimum effort and hence the scientists have scrutinized and simulated the handwriting of figures like Abraham Lincoln, Arthur Conan Doyle and Frida Kahlo. In order to assess the efficiency of the software, the team had requested people to differentiate between handwritten envelopes and the ones created by their automatic software where the people were baffled by several of the envelopes.

This resulted in being fooled by the computer generated writing by 40% of the time. Taking into consideration how conclusive the computer generated handwriting seems to be, some are of the belief that the method could be beneficial in forging documents, though the team clarified that it seems to work both way and could be essentially supportive in distinguishing forgeries.

Audi Vehicles to Talk to U.S. Traffic Signals in First for Industry

Audi Technology – Vehicles to Coordinate with Traffic Signals

Audi, the German manufacturer is developing a technology which would enable its vehicles in the United States to coordinate with traffic signals, permitting a more stress-free trip, which is said to be the first commercial use of the nascent technology in the car industry. Audi of America, owned by Volkswagen has handpicked 2017 Q7 and A4 models built after June 1, 2016 to be furnished with its vehicle-to-infrastructure technology.

Recognized as `V-to-I’, in the industry, the technology enables traffic signals together with the other infrastructure to interchange safety accompanied with other operational data, wirelessly to vehicles through the cloud. Ultimate applications of the technology that tends to continue for testing across the globe by manufacturers as well as transportation agencies would be beneficial in mitigating crashes thus dropping jamming on highways and roads.

Pom Malhotra, general manager of the connected vehicles division of Audi had commented that this is their foray into V-I and this is designed not as a safety feature but a comfort and convenience feature. Malhotra states that the system of Audi permits the vehicle to exhibit a countdown before a red light tends to turn to green and being aware of how much time one has before the light could change to green could relieve much of the apprehension of waiting.

Traffic Line Information – New Line of Ground-Breaking Connected Car

The countdown also tends to display on the dashboard if the vehicle decides that it would not be capable of making an approaching light before turning to red, to enable the drive to apply the brake. On waiting for the red light to turn to green, the display tends to disappear a few seconds before it turns to green, compelling the driver to be aware of the intersection and regulate when it is safe to go ahead, informs Malhotra.

Traffic light information seems to be the new line of ground-breaking connected car improvement by Audi. Audi had been the first manufacturer in 2010, to provide a broadband enabled vehicle and since then, Audi connect tends to continue to enlarge on its industry leading services and potentials. Towards 2014, it had been the first manufacture to provide 4G/LTE Broadband connectivity.

Planned partnership as well as proprietary scalable infotainment architecture has enabled Audi to constantly provide its customers with the latest in solutions to mobile connectivity. An executive has informed that the future applications of the technology could envisage it to be linked to the navigation system of the car or its stop/start roles.

Manufacturer’s Efforts to Leverage Technology

Another possibility is that the traffic signals could direct the vehicle to maintain a certain speed to match the flow of traffic lights. Audi intends to roll out the competence this year, in five to seven U.S cities with cities to be switched on one by one.

The company has not revealed which of the cities would be the first. The manufacturers of car have been making efforts to leverage technology inclusive of vehicle-to-vehicle communications – `V- to –V’, enabling vehicles to talk to each other, in order to decrease accidents and to improve overcrowding. Organizing such types of schemes could be challenging since both V-to-I and V-to-V technologies tend to need safe communication infrastructure as well as close assistance with municipalities together with transportation agencies.

 The President of Audi of America, Scott Keogh had stated that `continuous innovation in connected car services as well as advanced driver assistance systems which enriches and improves the customer experience is at the core of the Audi brand and our collective future.

Increase Engagement With Mobile Apps

The mobile access to the internet is a dynamic platform that is used a variety of ways. The entire cycle of browsing, engagement, and purchase happens through apps on mobile devices at an increasing rate. Here is a look at how you will be able to increase engagement and conversion for your brand with the Instagram, Pinterest, and Wanelo mobile apps.

Instagram

The format of the Instagram app lends itself perfectly to mobile use. When people see images on the app that truly engage them, a majority will take some kind of action in response. This can range from liking the image to following the account, to purchasing a product. Content from a business such as Hamptoncreek not only communicates the ethos of the brand, it engages with colorful and appealing content.

Make it Dynamic

To fully utilize the power of Instagram, an extra layer of relevancy can be added in the form of dynamic advertising. This enables a business to harness data from a user’s online behavior to target what products are relevant to that individual consumer. If a prospective customer has browsed your offerings elsewhere online, when they come to Instagram they will see products that are relevant to them. This all happens in something called the carousel ad format.

Carousel ads provide more advertising options and flexibility by providing more information and images for those people who want to learn more about a particular image. A user who wants to learn more about the features of a product or service can choose to swipe left and access this additional content while still staying on the Instagram app.

Drive Traffic in Pinterest

Pinterest helps millions of people discover more about things that they are interested in. Through the power of visuals, users get ideas, make plans for projects, and find things to purchase. A business presence on the Pinterest app needs to communicate your brand through inspiring and entertaining visuals. When you have connected on that level, you can then show your followers why you are an expert in your product or service.

In It for the Long Term

For the length of engagement time per pin, Pinterest has a much longer life than Facebook or Twitter posts. People who are contemplating a big project or purchase will build large boards for months at a time and look at images in them repeatedly to figure out their plans. People who are using Pinterest to explore their passions and hobbies curate their boards for years. This results in added value for the content you put on Pinterest.

The tutorial site wikiHow has used Pinterest to build its online presence by building boards highlighting their instructional content. They see the app as a long term partner for their website’s growth. By judiciously pining their most engaging content on Pinterest, they are able to generate referral traffic several times larger than what they get from Facebook. Many times wikiHow edits and polishes older but still relevant content so that it will best present itself on the Pinterest app. WikiHow is also careful to pin content that fits in with their brand. They also use analytics from Pinterest to find viral content from their website.

Wanelo

With a mostly female audience that is made up of fifty percent millenials, Wanelo is a shopping platform that is reaching into the future. Users of Wanelo are coming to shop and purchase on their mobile devices. Both new and experienced retailers with their own commerce sites have been flocking to the app due to its conversion rates that are higher than industry standards. Many of the small businesses on Wanelo feel that the app with millions of users has made them just as visible as huge conglomerates. The effectiveness of selling on Wanelo will increase even more with the advent of being to sell directly on the app.

To enable your business to sell merchandise from the Wanelo app, you need to submit your product feed to them. The app will then sync up with your inventory and enable your customers to complete their purchase right on the app.

With more mobile devices appearing in the marketplace every day, the time is now to utilize mobile apps that will grab the attention of your audience and turn them into customers. Interactive platforms that use innovative ways to easily convert visitors into consumers are the apps that achieve the best results in mobile internet solutions for business.

Mozilla Firefox 48 Out Now with Multi-Process Electrolysis

Firefox 48 –Designed to Enhance Stability/Security

Firefox 48, after seven years of progress is eventually enabling a multi-process feature which is similar to what Internet Explorer as well as Google Chrome has been offering as stable feature from 2009. Firefox 48 has recently shipped two long anticipated new features which have been designed to enhance the stability as well as security of the browser. Running their rendering engines in a distinct procedure from the browser shell, IE and Chrome have been steadier as well as secure.

To bring about a similar multi-process competence to Firefox, Mozilla had begun in 2009, the Electrolysis project, but the organization had taken longer than Apple, Google and Microsoft in shipping this feature. The delay of Mozilla was partially driven by altering importance in the organization and Electrolysis progress had been on hold in 2011 before it was restarted in 2013 and partly due to the historic extension architecture of Firefox which made this type of split-up difficult to accomplish. The old extensions of Firefox invasively tend to interfere with fragments of the browser and several assumed equal access to the rendering engine as well as to the shell of the browser.

Rollout of Electrolysis Controlled Conventionally

The developers of Firefox had to create a new extension system as well as create shim layers to provide the developers with a temporary system to continue assisting their old extensions. The multi-process system of Firefox even after all this time does not seem to match its peers. The roll out of Electrolysisis being controlled conventionally in spite of its successful beta. It is said that for the next few days, a part of a percent of Firefox 48 users by default would have Electrolysis turned on.

If this rollout turns to go well, the multi-process feature would be roll out to around half of all the users of Firefox 48 and would be prolonged in handling extensions which are known to be compatible in Firefox 50. Thereafter Electrolysis will be rolled out to the users of Firefox 51 with touchscreen devices, right-to-left languages as well as disable accessibility software thus making it accessible to most of the users of Firefox.

Rust Language of Mozilla – Similarity of Performance

The multi-process feature of Firefox still tends to fall short of what Chrome, Edge and Safari do, since it would be utilising an individual process for each tab. The other browsers employs one process for single tab which means that not only does a crash in the renderer seems to guard the browser shell, but also averts any contagion between tabs where one tab crashing seems to cause another one to perish.

Moreover, it also stops any leakage of data between tabs and provision for one process for each tab is presently due to be available in the first half of 2017. Once this has been accomplished, the extensions would be moved to single processes as well. Rust language of Mozilla is said to be designed to give the similarity of performance as well as control as C++ though minus the weakness of the C++ to security errors.
Rust code has been developed by the company to replace the C++ code which tends to presently handle difficult media formats and this replacement code is being shipped in the stable version of Firefox 48.